I recently returned home from a fantastic holiday in Turkey, where the weather was perfect, the people were very interesting and the Hotel was amazing.
If ever you get a chance to visit the Hillside Su Hotel in Antalya do!
But being the consumate marketeer (yeah right!), I did happen to notice the way in which the Hotel branded itself – and executed it to perfection – across it’s entire product portfolio. And i couldn’t help but think how much fun the management, the marketing team and their creative agency had developing and executing the Hillside Su brand.
From the entrance, through the foyer, the rooms, communal areas, even the lighting were all designed to support and ouze the brand and it worked beautifully. Sad I know, but it worked for me.
Now red and white aren’t normally my favourite colours, but they were synonomous with everything at Hillside Su. Our room was completely white, unless we wanted hues of red’s, which we could introduce accroding to our mood via the lighting system.
The bathroom ‘freebies’ were on brand – as expected – as well as the minibar, all the Hotel signage, the furniture, the red (Kirmizi) breakfast room. Even the nightclub let you know where you were.
The staff, who couldn’t do enough for you, all were a simple white uniform with red trim. In fact the only thing that wasn’t were the goldfish – strangely…
Was it purely coincidence that the colours also reflected the colours of the Turkish Flag? I’m not sure…
All this was in stark contrast to the city of Antayla and it’s Eastern flavours, which provided some welcome respite from wave after wave of red and white.
But all this got me thinking? Do Hotel brands deliver the most complete brand experience? Well if they do – then the Hillside Su is an excellent example of a brand experienceI would like to repeat again and again!
And if they don’t what does?
