Access Advertising Design and Marketing has been appointed by German kitchen manufacturer Miele Die Kuche to handle the company's branding and advertising in the UK.
Miele Die Kuche is a German manufacturer of high quality fitted kitchens. Formally part of the Miele Group, the kitchen specialist was sold to AFG (Arbonia-Forster-Holding AG) in 2005. In the UK, they will be trading as Miele Die Küche brought to you by AFG Kitchens UK Ltd.
The Miele brand is well known in the UK for supplying quality appliances, but they are yet to establish themselves as kitchen manufacturers in the mind of consumers, despite producing high quality kitchens since 1975.
Access' task is to remedy this by launching Miele Die Kuche into the UK market with a flourish, creating a brand look and feel for the company which demonstrates not only the brand's quality, form and function, but also its versatility. Press ads will target consumers, trade and dealers and will concentrate on design led features and the quality of workmanship.
Access won the contract following a three-way pitch and was appointed Miele Die Kuche's agency of choice due to their fresh, modern approach to the advertising creative. Jim Getting, Managing Director of AFG Kitchens UK Ltd. comments on his decision: "The team at Access instantly stood out, and from the initial meeting I felt confident that they would deliver exactly what we were looking for. I am looking forward to working with them and seeing how they propel the Miele Die Kuche brand."
Simon Landi, Managing Director at Access comments on the win: "This new win is particularly important to us as it the first project to come out of our re-focus strategy and allows us to demonstrate our creative thinking in this high profile marketplace. I relish the opportunity."
