Access is bolstering its event management expertise with the delivery of its latest project for Turtle Wax.
The agency has been tasked with coordinating its international distributors conference which will bring together 50 delegates from over 30 countries to this biennial event which will be held over three days in Seville in October.
The event entitled ‘Team Turtle: The Force Behind the Biggest Brand in Car Care' allows the UK/ US based management team to share the vision of Turtle Wax's future with its distributor network. This year's event will be especially exciting as the past twelve months has seen a renewed focus on New Product Development, which has evolved Turtle Wax into a marketing led company, priding itself on being market leaders for innovation.
The management team will use this opportunity to launch its innovative Turtle Wax ICETM range to the distributor network, after its successful launch in the US and UK territories. Delegates will be provided with examples of promotional giveaways and POS items, as well as all the elements for the above the line campaign for 2009 developed by Access, which will be available for them to use in their local market.
Access Account Director Ruth Nelson (née Peevor) has taken the role of event coordinator, responsible for the creation of the delegate packs and presentation materials, and the overall smooth running of the event, including the venue dressing for specially themed social events, and of course she will be on hand to deal with any issues which develop - no job too big!
Ruth comments: "Following on from the success of our Haydock event and the Manchester Markets launches we managed earlier this summer, not to mention my biggest project (our first Access wedding in June), I am almost worried that this event will go too well. I think I will need a crisis just to prove to everyone back in the office that I wasn't sunning myself."
Paul Sullivan, Managing Director of Turtle Wax UK comments: "I would have it no other way. I know that Access will ensure our conference not only runs smoothly, but that the materials they have created will help us to present ourselves in a consistent and professional manner - essential for the unity of our distributors."
