Hot of the heels of its success at the prestigious Chip Shop Awards, Access is celebrating the double with a win at last night's Fresh Creative Awards 2008.
The Fresh Awards prides itself on rewarding UK creativity outside of London, celebrating ‘all that is fresh and different outside of the M25'. Access faced stiff competition - there were almost 1,000 entries from over 200 agencies.
Access Art Director Mark Holland was awarded Bronze in the ‘Best Idea that Never Made it' category, for his ambient campaign created as part of the original pitch work for the BODY WORLDS 4 exhibition, which was held at the Museum of Science and Industry, Manchester who has been a client of Access for over three years.
The creative concept entitled ‘Real Human Bodies - now open', taps into the shocking intrigue of Gunther Von Hagen's unique exhibition. The execution of this campaign centred on vinyl graphics applied to the exterior and interior of lifts; imagine your surprise when the lift arrives and you're greeted by a life sized image of your insides. Then once you get in, you'll be able to study the bits and pieces of the human anatomy in all its intimate detail.
Access, the incumbent creative agency for the museum, designed and produced all the promotional material for the exhibition. The agency won the project following a speculative pitch for the creative campaign. BODY WORLDS 4 and MOSI subsequently made a decision to go with their existing BODY WORLDS branding elements, but both parties were that impressed with the creative solutions that Access presented, they awarded them the business.
Access produced a vast range of media for the campaign including press advertising, radio, outdoor, online banner ads and literature. But ironically it was this ambient work which the client opted to omit from the campaign that won the award.
Creative Director Sarah Parker comments: "To have received yet another accolade for this campaign is immensely satisfying - it just goes to show that it really does help to push the creative boundaries with clients, even if they don't go for it!
"We always try to challenge our client's briefs; it ensures they get the most out of us creatively but also that we push ourselves, it makes coming to work all the more exciting."
