Manchester based creative agency Access Advertising Marketing and Design is celebrating this week as its advertising campaign to promote the launch of Gunther von Hagens’ BODY WORLDS 4: The Original Exhibition of Real Human Bodies, at Manchester’s Museum of Science and Industry, goes live.
BODY WORLDS 4 at MOSI is the world première of Gunther von Hagens’ new exhibition of real human bodies. Running 22 February to 29 June, it features his latest and most-technically refined collection of over 200 authentic specimens including whole body plastinates, body slices and organs, which have all undergone his groundbreaking technique of Plastination.
Access, an incumbent agency of the museum has worked on a wide range of promotional material for the exhibition, including regional and national press advertising, radio, a vast selection of outdoor (everything from bus mega rears to M Sites and ambient media), online banner ads, invitations to the launch party and promotional postcards.
Access has been the Museum’s branding and creative agency since June 2006, but this is the first time the agency has delivered an above the line campaign for them, following a speculative pitch.
Ruth Peevor, MOSI’s Account Director at Access comments: “Working as closely with the museum as I do, I knew there was a high profile campaign looming and naturally, we wanted to play a part in it. Thankfully, MOSI were open to us speculatively looking at the brief and our pro-active approach paid off.
“BODY WORLDS already has a strong brand identity that has worked extremely well for them internationally. Our challenge was to take elements of the existing brand and creative executions that had worked in other territories and adapt them for the Manchester market. This is the first time the show has been seen outside of London in the UK, and we are very proud to have played our part in delivering it to the North West.”
Tony Hill, Acting Director at the Museum of Science and Industry comments on the project: “We wanted to follow on from the stir we created with Doctor Who by delivering an exhibition that would get everyone talking. I think that the intriguing concept of BODY WORLDS coupled with the eye-catching designs produced by Access, will achieve just that."
