Once upon a time a commercial break was full of dull ads and funny ads and clever ads and beautiful ads and expensive ads and cheap ads. Recently however there's a growing trend of ads that make you stop and think, "What…the…hell…just…happened…to…my…TV?"
What have #catswiththumbs got to do with the price of milk these days?
Why has that annoying guy who sings #GoCompare reached No.1 in the classical music charts?
It's a concept only for the bravest clients and the boldest agencies but in our world of social media, adverts with the WTFactor get people talking. You can't argue with #cravendale's 3,329,607 YouTube hits.
In a world where #ashtags, hits and likes are all important to your campaign, it seems that confusing the hell out of people is always the right thing to do.
Here are a few of my favourites:
