Motion graphics at the heart of OFT public awareness campaign
Access has completed a series of films for the Office of Fair Trading (OFT) campaign, ‘Know Your Consumer Rights’. The four motion graphics form part of a wider initiative to ensure that consumers are aware of, and confident in asserting their consumer rights. OFT findings suggest that high levels of consumer complaints arise when the public buy; used cars, clothing, domestic electrical products and furniture. The films provide consumers with practical tips to inform them of their rights when making a purchase in these sectors.
Designed and delivered in just five weeks the motion graphics were created in Adobe® After Effects® and present important consumer information in an imaginative and digestible format.
The Office of Fair Trading receives 1.5 million calls each year and these four sectors are the most complained about, year on year. It was evident that an education programme was needed to help consumers to understand their rights.
Access Managing Director, Simon Landi, commented: “This latest project is testament to our proven track record and creativity in delivering well thought-out public sector campaigns.”
All four OFT ‘Know Your Consumer Rights’ vidoes are available to watch on the OFT YouTube Channel.
