We all know content is king - and the Official Barclays Premier League Fantasy Football website is no exception - especially when I'm sitting proudly at the top of the Access league...
But it's also an extremely frustrating site which isn't the best designed and doesn't have the user experience at the heart of it's layout. For instance why should I have to re-sign in every time I want to check any aspect of my account? (I know the new European Cookie Law is due soon, but I'm sure it's nothing to do with that). But it's the mobile experience that annoys me the most. Last Saturday morning I tried for nearly half an hour to login, change my team and transfer one player to no avail - and of course I'm glad!
Now I could blame some of that on my fat thumbs, but the site is a disaster on an iphone. (I hope they are planning on a smartphone version next year).
With over 2.7 million users it would be very interesting to find out how many drop out in the first few weeks, just because they get fed up with logging in or can't see it on a mobile phone...
...there are plenty of other things I would do differently to improve the ease of navigation and user experience, but they'd have to call me to find out more
Of course as long as I'm at the top of the league I'll continue to put up with the poor user experience, as I for one (week only) agree that content definitely is KING!
