North West family owned loose cover and reupholstery business Plumbs, this week launches its new brand, Prestige Reupholstery with the help of Old Trafford based integrated marketing consultants, Access.
Plumbs commissioned Access to handle the branding and marketing activity for its new luxury business, Prestige Reupholstery after Plumbs approached them in late 2011.
This new brand is the high-end arm of Plumbs’ existing reupholstering business, offering customers a handcrafted service, which includes the restoration and reupholstering of a well-loved piece of furniture with the addition of a wider range of rich, lavish textiles and leathers.
Access developed a creative concept for the Prestige Reupholstery brand that will be rolled out this week across the company website, print advertising, direct mail, email campaigns and other initiatives including video sales aids.
Plumb’s Chris Plumb said: “Craftsmanship is at the heart of our work and we have really enjoyed seeing the development of Access’ creative concepts into a reality that will help us take Plumbs to a wider audience.”
Account Director Rossana Murphy will lead the Access team: “We’re delighted to work alongside such a long-established family-run business. Plumbs are a market leader and we’ve enjoyed working with them to bring the Prestige Reupholstery to life.”
Established for over 50 years emerging from the humble roots as a market stall trader, Plumbs has grown into one of the UK’s biggest supplier of quality made-to-measure loose furniture covers, curtains and reupholstery. For more information about the new brand see Prestige Reupholstery.
