I took this picture at Stockport Station last night as a great example of the difference in marketing styles of our two largest supermarkets. These posters sit side by side as shown for all to see. On the one hand you have Sainsburys promoting this particular Particia Cornwell book in a creative, exciting and imaginative way. They've invested time, effort and cost in drawing the consumer in to the book, leaving you intrigued and wanting to know, wanting to read more...
And on the other hand you have Tesco!
Who would you buy it from?
(Oh and by the way not only is the Tesco price point HUGE it's also 25% cheaper)
The art of creativity in marketing is not lost, but then again nor is the power of the price point
