Access appointed for brand development for a new Beatles Story exhibition curated by The Grammy Museum
Integrated marketing agency Access has been appointed to create the branding for the new Beatles Story exhibition ‘The British Music Invasion’.
The new exhibition will appear at The Beatles Story, Mersey Ferries Terminal Pier Head in Liverpool from October 2014. Working alongside the Beatles Story and the Grammy Museum, the full branding suite created by Access includes logo, brand assets and guidelines.
The new exhibition showcases the ‘British Music Invasion of America in the 1960s’, focusing on 1964 when The Beatles burst into America and John, Paul, George and Ringo paved the way for other genre defining acts like the Rolling Stones, The Kinks and The Who. This new exhibition will take over from the ‘Elvis and Us’ installation, which explores the early relationship between Elvis and the Beatles.
Sarah Parker, Creative Director for Access, said: “The Beatles are one of the biggest brands in the world. We’re thrilled to be celebrating this exciting period and helping to bring to life these cultural icons in one of our favourite cities.”
Diane Glover, Marketing Manager of the Beatles Story, said: “We have been delighted with the materials created by Access for this exciting new exhibition which sheds light on how British beat groups really broke into the US market as a result of The Beatles.”
