Access has launched a new website for Clear Channel Direct UK that will enable the out-of-home advertising provider to grow its customer base of SMEs, local authorities and small agencies.
“As an integrated agency we’re delighted to be working with Clear Channel UK– it’s a sector and product we understand and the brief was very clear in its objectives,” said Mark Hope, Digital Director for Access. “The site needs to quickly and effectively communicate the power of out-of-home advertising and the range of opportunities available to businesses and organisations in their local areas. The focus is on lead generation and Clear Channel UK is already using the site as an effective sales tool that will provide a long-term platform for growth.”
www.clearchanneldirect.co.uk is designed to educate regional customers on the benefits of out-of-home advertising, including help and advice on choosing campaigns and targeting different audience profiles. A key feature is the poster search and mapping function which allows users to find different types advertising sites in their location and then view them using the Google Street View application. The site also includes a range of case studies which act as proof points and help customers to better understand the market.
Access has integrated the site with Clear Channel Direct UK’s Customer Relationship Management (CRM) software - Salesforce, in conjunction with a live chat facility and tracking tools that will allow the provider to measure engagement and trace sales from first visit to conversion.
The Manchester based full service digital marketing agency won the business in a competitive pitch.
Simon Edwards, Director of Direct Sales for Clear Channel UK, said: “Access demonstrated a clear understanding of our sector, backed up with a commercially driven approach. The new website provides the ideal touchstone for new and existing customers and will be especially welcomed at the local level where we find our customers are eager to take advantage of our experience and expertise. Access have certainly delivered for us and we look forward to an exciting 2015.”
Clear Channel Direct UK and Clear Channel UK, are part of Clear Channel International (CCI) which employs more than 5,000 people and a turnover of in excess of $1.5 billion. CCI is owned by Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in 44 countries.
