Last weekend I trotted over to Aldershot under the guise of attending a family event, and although fulfilling my family duties was top of my agenda, it also gave me the chance to check out Access’ campaign for the Queen Elizabeth Olympic Park.
Seeing the final campaign in print was a great experience, especially after being involved from the initial concept stage.
About the Campaign
The London Legacy Development Corporation required a campaign to promote the Queen Elizabeth Olympic Park and attract visitors from beyond its local communities of East London.
The result? Vibrant and sleek visuals that point potential visitors to the park on their way to and around London…
The campaign includes: 6 sheet posters throughout Manchester Metrolink tram stops and Manchester Piccadilly station, a whopper 48 sheet in London Euston, and crosstrack posters and animated digital escalator panels that brighten up the Underground.
Seeing a 12ft tall digital display of my work was an amazing experience, it really helped to appreciate all the hard work that went into the campaign and how much of a real impact the final outcome makes!
Have a look below at some of the shots I took on my journey and let me know what you think:
