The Question:
During a traditionally quiet period, how do we drive Mancunian visits to Haydock Park racecourse via the website?
The Answer:
Engage email lists from ASOS, run online advertorials in the MEN and several PPC campaigns targeting ladies / men / corporate and race goers.
The Result:
With our effective targeting, web hits were up over 25% during the campaign period, with 600% uplift in responses from the Manchester region.
"Through effective creative and targeting, Access have helped us to dramatically improve visitors from the Manchester region and weʼre confident they can help us do the same for our core audience moving forward".
