The Question:
When the time came to re-evaluate their existing website and online agency relationship the client gave us the opportunity to present a fresh approach. The questions were; How could they develop a closer synergy with their offline marketing? How could they retain and improve sales leads through the website? How could they reduce ongoing cost?
The Answer:
Having been instrumental in establishing Neville Johnson’s offline presence we understood exactly where they wanted to be online. Working closely with the client’s internal marketing team we created a design that improved brand recognition across marketing activity whilst working much harder to convert visitors to leads. Using Drupal we created a flexible CMS based website that incorporated easy to use content publishing features, advanced SEO configuration and integrated PPC cost-per-acquisition tracking via a third-party CRM system.
The Result:
Site visits up by 9%, bounce rate down by 8% and the average ‘time on site’ increased by 10%.
The flexible CMS has enabled us to reduce costs for content updates, improve response times for support requests and, using Open-Source technologies, further reduce the cost of ownership with affordable server technology and zero-cost licensing.
"Thanks a lot guys, the new site looks brilliant - very classy, contemporary and works perfectly with our other marketing comms. Thanks for your efforts on this project and for the easy transition to the new site - with no issues!"
Lisa Lalor, Marketing Manager
