The Question:
How can Access increase data capture from a competition microsite promoting the UK launch of the Terminator Salvation movie?
The Answer:
Create a microsite that truly engages the audience, collects data through a competition page, and then enables random winner selection via an administration system.
The Result:
Access developed a microsite with PHP backup and quirky flash enhancements. It drove over 2000 visitors to the site in one month and achieved a very low bounce rate (13%).
"Access worked quickly and efficiently to design and deliver the campaign sites for the launch of both The Expendables and Terminator Salvation movies. The designs were impactful and the sites were easy to navigate to ensure users could enter the competitions quickly and easily. Access also included a function in the CMS to select winners at random"
