The Question:
Does inclusive have to be patronising? How could the Welsh Assembly Government introduce a wider cross-section of the community to it's flagship support brand - Flexible Support for Business?
The Answer:
Using radio and online, Access promoted inclusiveness and encouraged audiences of all abilities, ethnicities, sexes, and age to contact the FS4B for help and advice.
The Result:
Access proved that it is possible to target traditionally hard-to-reach audiences using the latest online techniques, including behavioural targeting and re-targeting methods effectively.
"As usual, Access approached a tricky brief with complete professionalism, delivering a highly innovative solution that was both creative and sensitive to the needs of our audience"
