According to Norman Bates in the 1960 Hitchcock masterpiece Psycho, “a boy’s best friend is his mother”. I used to agree with him, until now. The problem is, lots of things have changed since Norman was helping mother run the Bates Motel off the old highway 10, not least within the search engine marketing landscape. In this ever-changing arena, how are we supposed to keep up-to-date with latest terminology and key phrases?
Unfortunately (contrary to popular belief), there is no magic wand waving at Access. With digital marketing moving so fast it’s imperative to keep on top of it all, but the onus is on you, so keep reading, reading and... then read some more!
However, since we are such a nice bunch here, we’ve created a glossary of key phraseology which you will encounter on your search engine marketing adventure.
And with this unbelievably useful document comes proof that Norman’s statement was in fact incorrect. A boy’s (or girl’s) best friend is his (or her) search engine marketing glossary!
