2013 will be the year of mobile in your industry – make sure you’re ready...
The advent of mobile and tablet technology has changed the way that we search, navigate and access web content, however most organisations have been slow to get to grips with the technology and the benefits it offers.
This interactive seminar, run by Access (and friends) will seek to look at what organisations need to do to stay abreast of the latest developments in mobile.
The half-day session will offer attendees an opportunity to:
- Gain a broad understanding of the mobile marketplace and what it means for your business
- Learn the difference between a mobile site and an App and the relative merits of each
- See how to build the most effective mobile site for your business and your customers’ needs
- Understand that mobile search and mobile advertising is different from ‘traditional’ online advertising
- Look at potential mobile advertising landscape/opportunities
The seminar will be led by Simon Landi (MD - Access), Mark Hope (Digital Director – Access), Al Mackin (CEO – theEword) and Jonny Whitehead (Digital Planner – Carat, Manchester).
The session will be ideal for marketing and management personnel from all business types with responsibility for external communications, who want to increase their knowledge of the mobile communications market.
NB. Complimentary breakfast will be served on arrival and refreshments will be provided.
Venue: MOSI, Liverpool Road, Manchester, M3 4FP
Time: 9 am–12.30 pm
Date: Thursday 31st January 2013
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