My first mobile phone came with a backpack and a wind-up battery. Nowadays, mobile telecommunication has developed into one of the biggest worldwide markets, with about 87% of the global population subscribing to one network or another. The intelligence of the aptly named ‘smart’ phones has increased, and now it seems that in every spare moment of time we are glued to the little computer that lives in our pocket.
Recently we posted a blog detailing what Twitter-owned, video sharing app, Vine is all about (read here).
Following its rapid rise in popularity, Mark Zuckerberg and his Facebook team have moved quickly to add a similar feature to their $1 Billion picture sharing app Instagram. Here at Access we weren’t surprised. With a massive 130 million monthly users and over 16 billion photo uploads, Instagram has certainly become one of the most widely used social networks. This adaptation of the app, to include video sharing, has certainly been welcomed by the majority of Instagrammers.
The main difference between the two services is the recording time of the Instagram videos. Whereas Vine allows for just over 6 seconds of video, Instagram’s new service boasts a whopping 15 seconds of recording time. Statistics show that in the week leading up to Instagram’s video launch, Vine was receiving 2.5 million uploads onto the platform per day. This was immediately cut by 40% as soon as Instavideo was launched. Within a week the uploads on vine had dropped to around the 1 million mark.
So what else does it do? Well, not much. You do have access to 13 different filters which help to give your video a more stylised look and feel. Much like with the filters you can use on the photo sharing aspect of Instagram, these filters are all strangely named, Dogpatch standing out as most peculiar.
I’m sure the folks over at Vine will now come up with something to rival the success of Instavideo, but they’d better make it quick.
