The Question:
Cooper Fire is part of a global multi-billion dollar industrial business. In the UK the Cooper Fire brand was unknown, inconsistent and not befitting the technology the company was producing. How could we overcome this?
The Answer:
Build a dialogue with customer groups using a web-based solution. Access integrated the existing website with Cooper’s in-house applications and built a online community. Over time the site is set to develop further to include customer services and technical support.
The Result:
This site is fast becoming a conduit for all aspects of the business and its relationship with its suppliers, its customers and its employees. Unique visits to the site have more than doubled in the past twelve months and meaningful analytics data is helping inform the business for growth.
"I have now appointed Access at three different client businesses and would have no hesitation in recommending them for business 2 business projects of all shapes and sizes. The latest of which has seen them work for us on a global basis integrating our online efforts to support a diverse and complicated customer audience from UK-based installers to Middle Eastern property developers."
