The Question:
What can the OFT do to warn vulnerable socio-demographic groups of the dangers of online scamming techniques - such as miracle slimming pills?
The Answer:
Find a unique way to attract attention and direct responses to the Consumer Direct website. Namely, produce two ‘fake’ campaigns in one month.
The Result:
Over 15,000 people interacted with Access’ campaign in one month - hopefully learning not to trust everything they see on the Internet.
"Access really did their research to produce convincing fake ads that attracted the right target consumers and helped us to drill home an important message about online scams"
